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Pediatrician - Lithia
16301 FishHawk Blvd,Suite 101
Lithia, FL 33547
(813) 681-3800

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Pediatrician , FL

Our office staff works hard to ensure patient comfort and convenience. To help you better understand our office operations, we have included the information you need about our hours, locations, appointments, insurance acceptance and billing below.

Kids First Pediatric Care
16301 FishHawk Blvd, Suite 101
Lithia, FL 33547
(813) 681-3800
(813) 681-3883 Fax

Office Hours
Monday: 08:30 AM - 07:00 PM
Tuesday: 08:30 AM - 05:00 PM
Wednesday: 08:30 AM - 07:00 PM
Thursday: 08:30 AM - 05:00 PM
Friday: 08:30 AM - 05:00 PM
Saturday: Closed
Sunday: Closed

Click here for door to door driving directions


We offer same day sick appointments. We offer prenatal, newborn, well visits, sports physicals, ADHD consults, and care for chronic conditions. The earlier you make an appointment, the more options you will have.

Sick Visits
We offer same day appointments for sick visits. The earlier you are able to call, the more choices you will have in available appointment times.

Prenatal visits
Finding the right pediatrician for you child is improtant. We offer prenatal visits  or "Meet the Doctor" visits for prosepective parents to answer any questions that you may have about the practice and our philosophies.

Referrals/ Authorizations
Please contact our office as soon as you are aware that you need a referral to se a specialist. We require at least 72 hours notice to complete a referral.

Last minute referral request may not allow for timely completion of the referral and may require that you reschedule the appointment with the specialist.

Insurances that need a referral to see a specialist: Any HMO plan (Aetna, Humana), Cigna, Staywell, Medipass, CMS, Tricare Prime

Well Visits/ Sports Physicals
We offer well visits every day. We think that it is very important for every child to have a well visit every year. We allot a full half hour for the appointment, so the earlier you schedule the appointment, the more likely we will be able to accommodate your check-up. Only Parents and Legal Guardians can bring children in for their physicals.

Insurance and Billing

We participate in most national and local health insurance plans including: Aetna, Amerigroup, Blue Cross/ Blue Shield (BC/BS), Cigna, Golden Rule, Humana, United Healthcare (UHC), , Tricare (Prime and Standard), Medicaid, Wellcare (Staywell/ Staywell Healthy Kids), CMS, Better Health, Simply. Please call our office if you have a question about whether or not we take your insurance.

For any HMO plans, you must contact your health plan to notify them of your desire to have Dr. Richards-Rowley as the primary care provider prior to coming to the office. Please notify us of the effective date.

With so many changes in the insurance industry, it is ultimately the patients’ responsibility to understand the terms of your insurance (coverage, deductible, medication coverage etc). Depending on your insurance coverage, you may be responsible for co-payments, co-insurance or other deductible amounts at the time of service. We will always try to help you to understand your benefits, but as every plan is different, it is always a good idea to call the insurance company directly when you have a specific billing/coverage question.

Please contact our billing office: Option 3

Accepted Insurance

  • Aetna
  • AvMed
  • Blue Cross/ Blue Shield, Blue Options
  • Beechstreet
  • Better Health
  • Cigna
  • CMS
  • Coventry
  • GHI
  • Golden Rule
  • Great West
  • Humana (Commercial)
  • United Health Care (Commercial and Medicaid)
  • Tricare (Prime and Standard)
  • Medicaid
  • PHCS
  • Wellcare (Staywell/ Staywell Healthy KIds)
  • Simply


Payment Options

  • VIsa
  • Mastercard
  • Amex
  • Discover
  • Personal Check

New! Pay ONLINE:

Hospital Affiliations

Affiliated Brandon Regional Hospital,  St. Joseph's  South, All Children's Hospital